Booze-bucks

Interesting experiment, coffee-by-day, bar-by-night. I think it would have been a better served if it was kept a secret that these coffeehouse/bars are actually run by Starbucks, but I'm actually kind of curious to see how this works out. The question is, if it actually turns out to be successful will Starbucks expand their plan to the mass market and in doing so, won't it be to the detriment of the very idea of indie-style eclectic coffeebars in the first place?